Detoxifying Protein Shampoo (5L)

Rebuild. Clarify. Strengthen.

100% Natural ultimate deep-cleansing, degreasing, clarifying and coat-strengthening wash.

Crafted with the purifying action of earth’s natural cleaner Activated Charcoal to eliminate toxins, pollution, allergens, impurities, UV damage, grime, dirt, greasy, oily skin and coat, and brighten dull coats of any colour, spruce up white coats, reduce stains and product build-up.

Combining with ethically sourced, sustainable Keratec IFP-PE™ from pure New Zealand Wool, this active keratin protein performs as it does in nature to actively help repair and rebuild damaged coats, enhancing resilience and shine, restoring strength, elasticity and smoothness to the skin and coat. By providing a ‘protein shield’ it helps reduce frizz, less coat breakage and provides better manageability, with enhanced conditioning and protection against environmental damage.

Balancing with the super-nutrient of the sea, New Zealand Sea Kelp to remineralise with iodine, calcium, magnesium and iron that nourish hair follicles and supports coat growth with nutrients to help detoxify the skin supporting skin health.

Harnessing the proven power of New Zealand’s ‘liquid gold,’ Manuka Honey to feed, protect and renew dogs’ skin and coat, as a natural humectant, it draws in moisture for lustre and high-shine.

A gentle, pure, non-toxic yet powerful high-performance blend crafted and explicitly-designed to help assist an ultra-clean reset, restore, refresh and strengthen the skin and coat whilst promoting healthy, natural coat lustre and shine.

Fragrance-free for a natural gentle, pure aroma, and hypoallergenic making it suitable for all life stages from pups 12 weeks of age to seniors and for all coat & breed types from city dwellers to working, sporting and field dogs.

Trusted and used by professional groomers around the world, for use at home or in the salon. For the best a dog can get, without compromise.

Cat Friendly.

100% of total ingredients are of natural origin.

Proudly crafted and made in New Zealand.

Works Well With: smith&burton Hydrating Conditioner and smith&burton Soothing Conditioner

Fragrance-free for a natural, gentle, pure scent making it hypoallergenic too.  Does not contain any essential oils or fragrance.

Consciously designed to be suitable for use on all breed and coat types, including sensitive skin. Can be used as a standalone shampoo or as a pre-wash, and being fragrance-free can be used in-conjunction with any smith&burton product with a signature scent without confusing the olfactory senses.

New Zealand Manuka Honey, Keratin (and) Hydrolyzed Keratin (Keratec IFP-PE™ , New Zealand Wool Keratin), New Zealand Sea Kelp (Macrocystis Pyrifera (Kelp) Extract); Activated Charcoal.

Learn more about the benefits of these power ingredients for dog’s skin and coat by visiting our Ingredients Glossary. 

What we leave out is every bit as important as what we put in and that is what makes us special.

smith&burton products are free of:

Parabens, Cocamide DEA, SLS/SLES, Phthalates, Phosphates, PEGs, PPGs, EDTA, DPEG, Silicone, Petro-Chemicals, Formaldehyde, Artificial Colours, Synthetic Dyes, Mineral Oils and Fragrance.

Wet coat well, apply shampoo liberally and massage through the entire coat paying attention to dirty or stained areas. Allow it to sit on the coat for three-five minutes. Rinse off thoroughly with clean water, until the water runs clear. Follow with smith&burton Hydrating Conditioner or Soothing Conditioner. Then dry. Can be used as a first wash. As a fragrance-free product it can be used in-conjunction with any smith&burton products. Can be used straight or diluted up to 10:1.

* WE RECOMMEND BATHING DOGS IN WARM WATER.

** WE RECOMMEND BRUSHING THE DOGS COAT PRIOR TO BATHING

***CAN BE USED AS OFTEN AS NEEDED.  CAT FRIENDLY.

Aqua (Water); Lauryl Glucoside; Sodium Coco-Sulfate; Disodium Laureth Sulfosuccinate; Charcoal Powder; Keratin (and) Hydrolyzed Keratin (Keratec IFP-PE™, NZ Wool Keratin); Mel; Macrocystis Pyrifera (Kelp) Extract; Glycerin; Sodium Chloride; Benzyl Alcohol; Citric Acid.

100% of total ingredients are of natural origin

Find out more about any of the ingredients listed here by visiting our Ingredients Glossary.

• 100% Natural
• Eliminates toxins, pollution, allergens and impurities
• Removes grime, dirt and product build-up
• Degreases oily skin and coat
• Clarifies all coat and breed types
• Revitalises dull coats of any colour
• Spruces up white coats
• Reduces stains
• Ultimate deep-cleansing and detoxifying wash for skin and coat
• Protein-rich formula helps strengthen and rebuild damaged coats
• Restores strength, elasticity and smoothness to the skin and coat
• Provides a protective protein shield over the hair shaft
• Helps reduce frizz, less coat breakage and provides better manageability
• Nourishes hair follicles and supports coat growth
• Facial cleansing, to detox, brighten, reduce stains around the eyes and muzzle
• Detoxifies the skin while supporting skin health
• Moisturises skin and coat
• Supports an ultra-clean reset and refresh
• Promotes healthy, natural coat lustre and shine
• Suitable for frequent use and professional grooming routines
• Can be used as a standalone shampoo or as a pre-wash for deep-cleansing
• Fragrance-Free
• Hypoallergenic
• Suitable for all dog and cat breeds and coat types
• pH balanced
• Cruelty-free
• No Nasties
• Cat Friendly

Suitable for all breed and coat types from pups 12 weeks of age to seniors, from city dwellers to working, sporting & field dogs. Cat Friendly.