The Silver Fern is one of New Zealand's most recognised, long-standing, and respected national symbols. And now, the FernMark gives the world class products by smith&burton the opportunity to represent New Zealand on the world stage.
smith&burton is proud to announce it has become a licensee of the official FernMark Licence Programme. It’s a programme designed to protect and promote Kiwi products to the world. Equally, being a licensee now makes smith&burton an ambassador for New Zealand, which is both a privilege and an exciting opportunity.
A licence to bear the FernMark is a formal government recognition of our product’s connection to New Zealand and clearly communicates our country of origin to consumers around the globe.
A TICK OF APPROVAL THAT BUILDS TRUST.
The FernMark Licence Programme is the Government’s official ‘country of origin’ accreditation programme designed to protect and promote New Zealand products to the world. That means smith&burton products have met the New Zealand Government’s eligibility criteria as well as being locally owned it also requires that licensed smith&burton products are made, grown or designed in New Zealand.
This ‘tick of approval’ should give you huge amounts of confidence in what you’re buying. The FernMark proudly endorses those who support the values of our nation. When you see the FernMark you can be confident that it represents a product born of New Zealand.
Asked why smith&burton applied to become a FernMark Licensee, Sonya Berrigan, Director & Founder explained, “As we have expanded rapidly into many export markets, and seen as a leader in luxurious, natural dog grooming products, it is important that we protect our brand and products fiercely, and give our customers confidence and trust that they are buying authentic smith&burton products. We couldn’t be prouder to represent the very best of New Zealand on the global stage”.
Ultimately, the FernMark Licence Programme delivers consumer trust. Carrying the FernMark means New Zealand companies are able to authenticate their products as being from New Zealand, while consumers can trust that they're buying authentic products. And in turn, the Programme entrusts us to represent New Zealand at its best. It's a win-win situation.
NZ AUTHENTICITY THAT SUPPORTS THE NZ ECONOMY
Being able to make our products in our home country and sell these locally and around the world means a lot to us. We are extremely grateful for the support of our New Zealand customers. Through their support of our locally owned business they help support our local supply chain partners, putting money back into our community and in turn this support has allowed us to grow at home and internationally.
We are honoured to join the other amazing New Zealand brands in the FernMark stable.
Find our brand on the FernMark website here: